Plans.
Your software runs without us — forever. But a business that stops being optimized stops growing. If you want us to keep iterating on your site, dashboards, and lead flow long after launch, pick up an Optimization Plan and we'll keep working to lift your numbers. Optional. Cancel any time. Your system keeps working either way.
Self-Managed
FREE · THE DEFAULT
Set it and forget it. Once we install the dashboard, it runs itself — daily backups happen automatically, scheduled texts fire on time, compliance reminders go out, the whole thing hums along quietly in the background. No subscription. No monthly bills. Just tools that work.
Hands-off by default · Call us when you need usOptimization
MONTHLY · STRATEGIC
A standing partnership to keep improving the business. Monthly review of your metrics, iteration on your website and dashboards to lift leads and conversions, small experiments scoped and shipped as we learn what moves the needle. Operational essentials included: SMS costs covered, backups monitored, security patches, bug fixes, email support within one business day. User guide stays current. Annual on-site check-in for nearby clients.
We keep optimizing · You own everythingOptimization Plus
MONTHLY · STRATEGIC+
Everything in Optimization, plus deeper strategic work. More hours each month for iteration and experiments, active lead-generation work (landing-page variants, SEO tuning, Google Business Profile, ad copy, email sequences), new-feature scoping at a reduced rate. Priority response (same-day), phone support. User guide kept current through every revision, with reprints on request. Right for clients who want a growth partner, not just a service line.
Active growth partner · Priority responseAd-hoc Hourly
HOURLY · NO PLAN
No subscription, no retainer. When you want a new feature or a tune-up, email us — we scope it and build it. Pay only for what you ask for. Right for clients who'd rather not think about software until they're ready for something new.
Only pay when you need usThe promise: Plans are service, not software. The software is always yours. If you cancel a plan, the dashboard keeps running exactly the same way. You just lose us — not the system.
Concrete examples, not vague "consulting."
Every client's month looks different. Here's the shape of what actually gets shipped on an Optimization Plan — pick what applies, ignore the rest.
Lead generation
Landing-page variants for different traffic sources. SEO tuning on the pages that already get traffic. Google Business Profile optimization (photos, categories, posts, Q&A). Ad copy iteration. Email-capture flows and welcome sequences. Lead-magnet design (checklists, calculators, guides).
Conversion
CTA placement and wording tests. Form-field reduction. Social proof additions (reviews, case studies, client logos). Pricing-page experiments. Exit-intent capture. Mobile-first tune-ups on the highest-traffic pages.
Dashboard iteration
Surface new KPIs as we see what you actually watch. Tighten workflows that turn out to be clunky in real use. Add new reports when you ask the same question three times. Hide data you never look at. The dashboard gets sharper the longer you use it.
Automation
New SMS and email flows as use cases surface. Follow-up sequences after leads, sales, or service events. Win-back triggers for dormant customers. Reminder cadences that reduce no-shows. Internal alerts when something needs human attention.
Analytics
Event tracking on the things you care about. Funnel analysis from first touch to booked appointment or sale. Cohort views (new vs returning, by channel, by campaign). Dashboards that tell you what changed this week, not just the raw numbers.
Content & experiments
Case studies written from real client outcomes. Newsletter setup and send cadence. A/B tests on copy, hero images, pricing presentation. Seasonal landing pages. Press-ready one-pagers when a local reporter or directory calls.
What happens if…
…something breaks?
A bug means the software isn't doing what the project proposal said it would. If it's a bug in something we built, reported within 6 months of delivery, we fix it free — that's on us.
…I cancel my plan?
The software keeps running. Exactly as it did yesterday. You take over Twilio billing, backups, and any maintenance yourself. We're happy to help you hand off.
…Blobfish Systems goes out of business?
Same answer. You own the code, database, and hardware. Everything is self-hosted, no external dependencies. The system doesn't stop.
…I want to switch plans?
Anytime. Upgrade, downgrade, or drop to Self-Managed. Prorated on the month boundary. No termination fees.
…I need help once in a while but not a monthly plan?
Ad-hoc Hourly is for that. No commitment, pay only when you call. Best for steady-state dashboards that don't change much.
…my business outgrows the software?
We scope a bigger project. Your original system is still yours. If you need to migrate data to something new, we'll help with that too.
…I want to add a new feature?
On Optimization or Optimization Plus, included hours cover small tweaks and iterations. Bigger features are scoped as mini-projects. On Self-Managed or Ad-hoc, we quote and bill by the hour.
…the user guide gets out of date?
Every build ships with a printed user guide. On Optimization and Optimization Plus, we keep it current — every time we change the software, the guide gets a matching revision. Optimization Plus includes reprints. On Self-Managed or Ad-hoc, the initial guide is yours to maintain, or we'll update it hourly when you want.
Not sure which plan fits?
That's normal. Tell us about your business and we'll recommend one.
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